Added: 09 January 2024
Whether youre a builder in Exeter, a florist in Totnes, or a consultant in Barnstaple your website needs to speak to the people around you. A good local landing page doesnt just look nice it ranks, converts, and builds trust with the exact audience youre trying to reach.
Here’s what separates average local pages from great ones.
Generic titles like “Our Services” won’t cut it. Your H1 and subheadings should include your location and service, for example:
“Web Design Services in Exeter”
“Trusted PPC Management for Small Businesses in Devon”
This helps with local SEO and immediately signals relevance to your visitors.
Google wants to see more than just keywords, it wants context.
Include location-specific references, client names (if permitted), local awards, maps, service areas, and even nearby landmarks if relevant. Talk like a Devon business, not a generic brand.
Your landing page should make it easy to take the next step, whether that’s booking a discovery call, requesting a quote, or signing up for a newsletter.
Tip: Place your CTA button where it can’t be missed at the top, in the middle, and again at the bottom.
People want proof that you’ve helped other businesses like theirs.
Include quotes, names, or logos from Devon clients, and if possible link to the work you did. This instantly builds trust and increases conversion rates.
More than half your visitors will be on mobile.
If your landing page takes forever to load or doesn’t format well on a phone, you’ll lose them before they even read your offer.
Use compressed images, simple layouts, and test responsiveness across devices.
If you serve multiple areas in Devon create tailored landing pages for each. Not only does this improve SEO, but it also makes the page more relevant to the user, which means higher conversions.
I help Devon businesses create smart, fast, and targeted landing pages that rank well and drive real results. Whether you're starting from scratch or need to optimise what you’ve got, I’ll help you get it right.
Added: 24 March 2025
If you're running a business in Devon, you already know how important it is to be seen. But in 2025, being found online by people in your local area is just as vital as having a great product or service.
Added: 17 March 2025
Spring is the perfect time to refresh your website and get it working smarter for your business. Whether you're a local Devon service provider or an e-commerce brand, small changes can make a big impact on your SEO rankings and user experience.
Added: 10 February 2025
Valentines Day (and every seasonal moment like it) is a golden opportunity to connect with your audience. Whether youre running a service-based business in Devon or selling products online, email lets you deliver relevant, time-sensitive messages directly to the people most likely to take action.
Added: 06 January 2025
A new year is the perfect time to review whats working and whats not in your digital presence. Whether you're a small business in Exeter, a creative brand in Totnes, or a tradesperson covering the whole of Devon, your website, marketing, and online strategy need to evolve with your goals.
Added: 16 December 2024
Many small businesses in Devon hit the brakes on paid ads over Christmas, assuming no one's buying or paying attention. But in reality, this is often a missed opportunity. While others go quiet, you can stay visible, attract warm leads, and start the new year ahead of the game.
Added: 11 November 2024
Black Friday is no longer just for big brands. Devon-based businesses from online stores to service providers can take advantage of the hype to boost sales and enquiries. The key? Aligning your email marketing and PPC campaigns into one focused push.
Added: 16 October 2024
In todays digital landscape, people expect instant results. If your site takes too long to load, theyre gone and Google notices. Whether you're a local business in Devon or serving customers across the UK, your website speed directly affects your visibility, credibility, and conversion rates.
Added: 05 September 2024
As summer winds down and business picks back up, its the perfect time to give your website a quick but powerful refresh. Whether youve been away, things have been quiet, or youve simply been too busy September is your chance to realign your digital presence with your goals.
Added: 11 July 2024
If youve looked into email marketing platforms recently, chances are youve come across Beehiiv. Originally designed for newsletter creators, Beehiiv has quickly grown into a serious contender for businesses that want clean design, smart features, and built-in audience growth tools, all without the bloat.
Added: 19 May 2024
If youve looked into email marketing platforms recently, chances are youve come across Beehiiv. Originally designed for newsletter creators, Beehiiv has quickly grown into a serious contender for businesses that want clean design, smart features, and built-in audience growth tools, all without the bloat.
Added: 17 November 2023
Most small businesses treat social media and PPC as separate efforts. But when you combine them, they amplify each otherand the results are far more powerful.
Added: 21 September 2023
When youre running a business in Devon, your website is often the first point of contact between you and a potential customer. But many small businesses across Exeter, Plymouth, and the wider region are losing leads every day because of basic, fixable web design issues.