Added: 17 November 2023
Most small businesses treat social media and PPC as separate efforts. But when you combine them, they amplify each otherand the results are far more powerful.
Here’s how to make your paid search and social strategies work together for real business growth.
Running cold Google Ads? You’ll pay more per click.
Instead, use social platforms (like Instagram or LinkedIn) to build awareness and engagement first then retarget that audience with PPC.
Example:
Run a helpful video on Facebook introducing your service, then follow up with a Google Search ad offering a consultation. These warm leads convert better and cost less to acquire.
Your PPC ad talks about one thing. Your social post says another. Confused users don’t convert.
Make sure your offer, voice, and visuals are consistent across your campaigns—even if they’re running on different platforms.
Consistency = trust = conversions.
Your social comments and post reactions are gold.
See what your audience responds to then take those phrases, pain points, or benefits and build them into your ad headlines, descriptions, and landing pages.
This leads to stronger ad relevance and better Quality Scores in Google Ads.
Don’t stop at just one channel.
If someone clicks a Google ad but doesn’t convert, you can follow them up with a Facebook or LinkedIn ad. Likewise, if they engage with your social posts, follow up with a search ad when they’re ready to buy.
This cross-channel visibility keeps your brand front of mind at every stage of the journey.
It’s not about “which channel did better” it’s about how they worked together.
Use UTM tracking and tools like Google Analytics 4 to understand the bigger picture: which touchpoints influence conversions and where budget shifts will make the most impact.
With over 20 years of experience in PPC and digital marketing for Devon businesses, I help you create multi-channel strategies that actually work without the confusion or bloated fees.
Added: 24 March 2025
If you're running a business in Devon, you already know how important it is to be seen. But in 2025, being found online by people in your local area is just as vital as having a great product or service.
Added: 17 March 2025
Spring is the perfect time to refresh your website and get it working smarter for your business. Whether you're a local Devon service provider or an e-commerce brand, small changes can make a big impact on your SEO rankings and user experience.
Added: 10 February 2025
Valentines Day (and every seasonal moment like it) is a golden opportunity to connect with your audience. Whether youre running a service-based business in Devon or selling products online, email lets you deliver relevant, time-sensitive messages directly to the people most likely to take action.
Added: 06 January 2025
A new year is the perfect time to review whats working and whats not in your digital presence. Whether you're a small business in Exeter, a creative brand in Totnes, or a tradesperson covering the whole of Devon, your website, marketing, and online strategy need to evolve with your goals.
Added: 16 December 2024
Many small businesses in Devon hit the brakes on paid ads over Christmas, assuming no one's buying or paying attention. But in reality, this is often a missed opportunity. While others go quiet, you can stay visible, attract warm leads, and start the new year ahead of the game.
Added: 11 November 2024
Black Friday is no longer just for big brands. Devon-based businesses from online stores to service providers can take advantage of the hype to boost sales and enquiries. The key? Aligning your email marketing and PPC campaigns into one focused push.
Added: 16 October 2024
In todays digital landscape, people expect instant results. If your site takes too long to load, theyre gone and Google notices. Whether you're a local business in Devon or serving customers across the UK, your website speed directly affects your visibility, credibility, and conversion rates.
Added: 05 September 2024
As summer winds down and business picks back up, its the perfect time to give your website a quick but powerful refresh. Whether youve been away, things have been quiet, or youve simply been too busy September is your chance to realign your digital presence with your goals.
Added: 11 July 2024
If youve looked into email marketing platforms recently, chances are youve come across Beehiiv. Originally designed for newsletter creators, Beehiiv has quickly grown into a serious contender for businesses that want clean design, smart features, and built-in audience growth tools, all without the bloat.
Added: 19 May 2024
If youve looked into email marketing platforms recently, chances are youve come across Beehiiv. Originally designed for newsletter creators, Beehiiv has quickly grown into a serious contender for businesses that want clean design, smart features, and built-in audience growth tools, all without the bloat.
Added: 09 January 2024
Whether youre a builder in Exeter, a florist in Totnes, or a consultant in Barnstaple your website needs to speak to the people around you. A good local landing page doesnt just look nice it ranks, converts, and builds trust with the exact audience youre trying to reach.
Added: 21 September 2023
When youre running a business in Devon, your website is often the first point of contact between you and a potential customer. But many small businesses across Exeter, Plymouth, and the wider region are losing leads every day because of basic, fixable web design issues.